Clay
Lead enrichment spreadsheet with Claygent, an AI web research agent
What is Clay?
Clay is a data enrichment platform that pulls company and contact data from many providers into one table and lets AI agents research each row. Its agent, Claygent, browses the web to answer custom questions about a lead or account. Teams use it to build lead lists, score accounts and feed personalized data into outreach tools.
Pros
- Waterfall enrichment across many providers
- Claygent included on every plan, free too
- Bring your own API keys
Cons
- Steep learning curve
- Credits burn fast on big lists
- Does not send outreach itself
Where Clay ranks
Alternatives
Clay alternatives
Unify
Signal-based outbound with AI copywriting, data and a dialer
Apollo.io
B2B contact database and sequencer with background AI agents
Instantly
Cold email at scale with AI sales, reply and research agents
AiSDR
Pay-per-prospect AI SDR for email and LinkedIn outbound
Regie.ai
AI prospecting, research, drafting and a parallel dialer with a free tier
11x
AI sales reps for outbound (Alice) and inbound follow-up (Julian)
Clay FAQ
What is Clay?
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Clay is a data enrichment platform that pulls company and contact data from many providers into one table and lets AI agents research each row. Its agent, Claygent, browses the web to answer custom questions about a lead or account. Teams use it to build lead lists, score accounts and feed personalized data into outreach tools.
How much does Clay cost?
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Clay pricing starts at $167/mo, and there is a free plan. Free plan with 100 data credits/mo; Launch and Growth tiers; annual saves 10% Check clay.com for current plans.
Is Clay free?
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Yes. Clay has a free plan, with paid plans for more usage.
Is Clay an autonomous AI agent?
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We rate Clay as "Task agent": completes tasks you hand it, then reports back.
What are the best Clay alternatives?
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Popular alternatives to Clay are Unify, Apollo.io, Instantly, AiSDR, Regie.ai.